Brian McGinnis, SVP of Innovation Sales at Crayon, tells OURCONIC how minority & women owned vendors are being incorporated into this initiative.

It was announced during the 2022 NASCAR ALL-STAR Race that Crayon Software Experts, the cloud-based digital IT company and software solutions provider, has partnered with New Hampshire Motor Speedway(NHMS) to become the entitlement sponsor for New England’s only NASCAR Xfinity Series (NXS) race. The Crayon 200 will take place at 2:30 p.m. on July 16 as part of the speedway’s traditional mid-summer NASCAR weekend.

“We are extremely excited to partner with Speedway Motorsports and New Hampshire Motor Speedway for the NASCAR Xfinity Series race in July,” said Justin Henriksen, CEO of Crayon US. “It’s our mission to be the trusted technical advisor for our clients by helping them rightsize and optimize their IT estates to save costs while also unlocking their technology potential through innovation and our cloud and software expertise. This partnership will further those efforts by providing us a global spotlight to showcase our best-in-class solutions and services.”

In addition to the NXS race entitlement at NHMS, Crayon becomes the Official Cloud and Software Solutions Provider for NHMS and eight additional Speedway Motorsports properties: Atlanta Motor SpeedwayBristol Motor SpeedwayCharlotte Motor SpeedwayDover Motor SpeedwayLas Vegas Motor SpeedwayNashville SuperspeedwaySonoma Raceway and Texas Motor Speedway. Crayon will receive signage, hospitality and marketing opportunities at those premiere entertainment venues on NASCAR event weekends.

Story via NHMS Communications Department |Video by OURCONIC