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NASCAR to Launch New Campus Lab Program at Bethune-Cookman University

First Initiative of its Kind to Deepen Relationship between Motorsports League and Daytona-based HBCU Campus 

DAYTONA BEACH, Fla. (Feb. 19, 2023) – NASCAR announced today a new Campus Lab Program that will launch in the fall semester at Bethune-Cookman University. This program targets highly motivated students interested in pursuing careers in the fast-paced sports industry and will provide them with hands-on experience through a specialized curriculum. ​ 

“The NASCAR Campus Lab Program will provide exposure to the motorsports industry, career readiness guidance and valuable real-world experience for Bethune-Cookman students,” said Caryn Grant, Senior Director of NASCAR Diversity & Inclusion. “We look forward to developing the next generation of sports professionals while strengthening NASCAR’s relationship with this historic university.” 

Bethune-Cookman University is located roughly three miles from NASCAR’s Daytona Beach headquarters and Daytona International Speedway. Students accepted to the NASCAR Campus Lab Program will get real-world experience developing a marketing activation while managing a set budget provided by NASCAR, compete in a case study competition, get a behind-the-scenes view of careers throughout the industry, be paired with a mentor from NASCAR’s Black employee resource group, and receive resume and interview tips from human resources professionals.  

Upon completion of the program, NASCAR will provide participating students with a scholarship prize, and at least one eligible student will earn a spot in the highly competitive NASCAR Diversity Internship Program for the upcoming summer. NDIP was launched in 2000 and since then more than 500 college students have participated in the industry’s longest-running diversity initiative.  

“We’re extremely excited about the opportunity to expand our long-standing relationship with NASCAR and the Daytona International Speedway said Dr. Lawrence M. Drake, interim president at Bethune-Cookman University. “The NASCAR Campus Lab Program will provide B-CU students with direct access to NASCAR and the world of motor sports through experiential learning, mentoring, and professional support. We believe this kind of exposure will not only help our students further develop the skills and competencies they need to compete in the 21st century knowledge economy, but will open their minds to an industry that probably wasn’t previously in their consideration set.”   

The NASCAR Campus Lab Program is open to sophomores and above at Bethune-Cookman University with a business major, minor, or concentration who have a demonstrated interest in working in the sports industry. 


Additional program details and application information will be available to Bethune-Cookman University students through the College of Business and Entrepreneurship beginning February 19. Applications for the fall 2023 cohort will close March 24.  

About NASCAR  

Celebrating its 75th Anniversary in 2023, the National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 16 of the nation’s major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR CRAFTSMAN Truck Series™), four international series (NASCAR Brasil Sprint Race, NASCAR Mexico Series, NASCAR Pinty’s Series (Canada), NASCAR Whelen Euro Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Advance Auto Parts Weekly Series). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in eight cities across North America, NASCAR sanctions more than 1,200 races annually in 12 countries and more than 30 U.S. states. For more information visit and, and follow NASCAR on Facebook, Twitter, Instagram, and Snapchat (‘NASCAR’).  

About Bethune-Cookman University (B-CU) 

Mary McLeod Bethune founded the Daytona Educational and Industrial Training School for Negro Girls in 1904. In 1923, it became a co-ed high school as a result of a merger with Cookman Institute of Jacksonville, Fla. One year later, the school became affiliated with the United Methodist Church, evolved into a junior college by 1931 and became known as Bethune-Cookman College. In 1941, the Florida State Department of Education approved a four-year baccalaureate program offering liberal arts and teacher education. On Feb. 14, 2007, the Board of Trustees approved a name change to Bethune-Cookman University.